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How does Betterment compare to other financial companies?

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We like to point to three major ways we're focused on the customer:

  1. We're a fiduciary—we are required to act in your best interest and we're required to disclose any potential conflict of interest. For instance, Betterment does not have or recommend any Betterment-created funds for its client portfolios
  2. Our platform combines powerful technology with personalized advice developed by our passionate team of experts. When you have questions, our Customer Support team is ready to help you with account questions and troubleshooting.
  3. We give you the opportunity to connect your external accounts to see a fuller financial picture in one place as part of Betterment's low cost.